Rave plus


Ravensbourne plus is a series of specific lectures and short courses and even events designed to help students at Ravesnbourne learn and connect with their industry, As Ravensbourne is an industry focused university they use the Ravensbourne Plus Programmed to help prepare its students to engage with the industry to gain experience and employment


Intellectual Property

Rouse Law Firm
Two lawyers came in to talk to us about copyrights and trademarks 
and informed us on all the basic information we needed to know.

trademarks; Apple logo on mac is an example of a trademark, Logos and words can be trademarks. The point is to tell you who made the product. Sound and smell can also be included, 
Trademarks have to be registered. you can register your trademark just in the u.k but this means that people in other countries can use it unless you register it in Europe for example however you can’t register your trademark worldwide. estimated half a million to trade mark in every country.
a lot of clothing is made in asian countries so it would be important to trademark in these countries.
trademarks can be man things apart from words an example the burberry pattern, it can also be the way something is layerd out like the colours
you have to make sure your trademark is registrable, has to be capable of graphics representation, capable of distinguishing goods/services, distinctive and not descriptive, not con tray to public policy/morality (swear words)
trademarks last for 10 years, and are renewable but if you don't use it someone else can revoke it. 
you can still have rights for something even if you don't file your trademark, but its better to.
infringement stealing someones trademark, if you altered the trademark but looked very similar that as well is infringement. 

copyright 
protects creative and artistic work, sound recoding  and films.
if you drew a sketch, then you have the copyright in the sketch.
if you have a website with information you should always have a copyright at the bottom so that if someone copies you. you have proof of this.
It needs to be original, quite low level. Needs to be some skill and effort that has gone into it.
films; producer director, commissioned work the creator, work you do as an employee the employer even though not the creator. 
copyrights existed forth life plus 70 years
but their are exceptions, 
their are examples of what a 3rd party can do without authors permissions
examples, review and criticise, teach in schools, non commercial research, report current events.

design rights
has to be new and have individual character, you can have registered and unregistered design
if its unregistered you have to prove that someone has copied it.
Designs that have been registered for example, the croc shoe.
moral rights, the right to be acknowledged as the creator of the work. this can be waived but no assigned. 
confidential information, the recipe for cola a certain recipe you don't want to be known.

Fashion Politics


The changing role of fashion
The face of fashion has changed in its nature over the past 20 years
should fashion institutions educate new designs to think about diversity in order to take them commercially viable, does contemporary british fashion high fashion reflect modern Britain.

All walks founders,
Debra bourne, erin o connor, Caryn franklin,  these three woman set up all walks
to show case and celebrate individuality and diversity by casting 8 professional
models aged 18-65 size 8-16 to model for 8 designers.
Dove real beauty campaign also shows a range of woman different sizes and colours.

Age
Isabella Rossellini for Lancome fired for being too old at 40
Carmen working for Valentino at 80
Mary Portas; for woman not for girls.

Size
Sophie Dahl, 1996 was size 14.
beth ditto size 28 2010
46% of woman are size 16

Men;
Men typically look to other male celebrities for fashion or sports personalities,
 as apposed to watching fashion shows. So when making a fashion campaing
aimed at men this is something to take into consideration

Exotic other
Donyale Lune; fashions first famous black model.
Naomi sims
Iman
Naomi Campbell
These are all notable female black models but its seems as though 
they only come ever decade.

blonde hair has been seen as beautiful for around 2000 years.
Only one black face on the cover of vogues past ten years september issue, 

the global market
In emerging economies like brazil india china, white blonde woman are considered as exotic other, 

Japanese designers;
Kenzo 1970
Comme 1981

Fur
 *The man of fashion; colin McDowell
A macaroni is an 18th century man of fashion.
Punk movement, Vivienne Westwood.
semiotics 
(this only works in affluent societies where their is a lot of wealth to be wasted)
British fashion is doing really well, 


The future;

Alexander McQueen was the first designer to stream his 
show this lead the way.
New Tech (stealth pocket, micro trend on LSN global)
people these days want to go native, buy local produce 

Avoiding Maga systems
apple Starbucks amazon, all guilty of not paying tax

The age of we
brands collaboration (fashion with tech, fashion with music etc)

Digital craft

experience like magic 

Brighton

On November the... we went on a day trip to Brighton, on the trip we were given a list of places to go which were mainly shops and one museum which we photographed we also took this an an opportunity to get some photographs for Movember as well. Overall I was impressed with Brighton as I had never been before, but thoroughly enjoyed my time their I loved the shops and town as I thought it was quite quaint and interesting.



































































































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