Fashion Politics

by


The changing role of fashion
The face of fashion has changed in its nature over the past 20 years
should fashion institutions educate new designs to think about diversity in order to take them commercially viable, does contemporary british fashion high fashion reflect modern Britain.

All walks founders,
Debra bourne, erin o connor, Caryn franklin,  these three woman set up all walks
to show case and celebrate individuality and diversity by casting 8 professional
models aged 18-65 size 8-16 to model for 8 designers.
Dove real beauty campaign also shows a range of woman different sizes and colours.

Age
Isabella Rossellini for Lancome fired for being too old at 40
Carmen working for Valentino at 80
Mary Portas; for woman not for girls.

Size
Sophie Dahl, 1996 was size 14.
beth ditto size 28 2010
46% of woman are size 16

Men;
Men typically look to other male celebrities for fashion or sports personalities,
 as apposed to watching fashion shows. So when making a fashion campaing
aimed at men this is something to take into consideration

Exotic other
Donyale Lune; fashions first famous black model.
Naomi sims
Iman
Naomi Campbell
These are all notable female black models but its seems as though 
they only come ever decade.

blonde hair has been seen as beautiful for around 2000 years.
Only one black face on the cover of vogues past ten years september issue, 

the global market
In emerging economies like brazil india china, white blonde woman are considered as exotic other, 

Japanese designers;
Kenzo 1970
Comme 1981

Fur
 *The man of fashion; colin McDowell
A macaroni is an 18th century man of fashion.
Punk movement, Vivienne Westwood.
semiotics 
(this only works in affluent societies where their is a lot of wealth to be wasted)
British fashion is doing really well, 


The future;

Alexander McQueen was the first designer to stream his 
show this lead the way.
New Tech (stealth pocket, micro trend on LSN global)
people these days want to go native, buy local produce 

Avoiding Maga systems
apple Starbucks amazon, all guilty of not paying tax

The age of we
brands collaboration (fashion with tech, fashion with music etc)

Digital craft

experience like magic